Sr. Digital Marketing Specialist (18-Month Contract, Temp)

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Job Summary

MathWorks, the leading developer of mathematical computing software, is seeking a strategic and data-driven Senior Digital Marketing Specialist to drive the adoption of MATLAB and Simulink in the Korea market. You will architect and execute end-to-end digital marketing strategies that engage both commercial and academic audiences, from engineers and scientists to students and researchers, to build product awareness and generate a high-quality pipeline.

A secondary function of this role involves supporting the broader education (EDU) marketing strategy through targeted digital campaigns and event execution for the academic community.

Responsibilities

• Develop and own the integrated digital marketing strategy for the Korea market, defining channel mix, budget, and KPIs; execute end-to-end campaigns across local (Naver, Blind, Remember) and global platforms (Google, LinkedIn, Facebook, YouTube) to drive both brand awareness and demand generation.
• Manage the local YouTube channel, growing subscribers and brand visibility through strategic content creation, platform optimization, and performance analysis.
• Drive education marketing initiatives to support academic adoption through digital campaigns, student competitions, webinars and conferences, etc.
• Continuously optimize inbound performance and budget allocation through A/B testing and data analysis to improve conversions and lower acquisition costs.
• Collaborate with technical team and creative service team to localize global strategies and produce compelling, market-specific assets.
• Analyze cross-channel data to report on effectiveness and inform strategic decisions.
• Stay current with the latest digital marketing tools, platform updates, and industry trends to maintain a competitive advantage.
• Based on team growth, this role may expand to include a leadership opportunity to oversee task execution and resource allocation.

Minimum Qualifications

• Experience with inbound marketing
• Candidates for this position must be authorized to work in Korea.

Additional Qualifications

• BA/BS required. Degree in Marketing, Digital Media, or related field preferred.
• 7+ years of hands-on experience managing and optimizing large-scale digital marketing campaigns, with a proven track record in B2B marketing.
• Experience in team lead or supervisory capacity, with responsibility for task oversight, resource allocation, and performance management.
• Direct experience with Naver, Blind, Remember are required. Demonstrated expertise in managing paid campaigns on Google Ads (Search, Display, Video), YouTube, Linked-in and Facebook. 
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics) and Excel for data analysis and reporting.
• Experience with SEO/SEM strategies and landing page optimization best practices.
• Excellent English communication and project management skills, with the ability to manage multiple initiatives and present complex data to cross-functional teams and management.
• Familiarity with marketing to a technical or engineering audience is highly desirable.

• Note: This position is an 18-month contract, offering the opportunity to contribute to the marketing team and gain valuable experience.

Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities

Apply now

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