The MathWorks Automotive Advisory Board
The MathWorks Automotive Advisory Board (MAAB) was originally established to coordinate feature requests from several key customers in the automotive industry. The inaugural meeting in July 1998 involved Ford, Daimler Benz, and Toyota.
Meetings now involve many of the major automotive OEMs and suppliers, and focus on the usage and enhancements of MathWorks controls, simulation, and code generation products including Simulink, Stateflow, and Embedded Coder.
Modeling style guidelines, a core output of the MAAB